August 11, 2021
While the 2020 Tokyo Summer Olympics was a ratings bummer for NBCUniversal, the quadrennial sporting event was a gold medalist for the media company’s Peacock streaming service.
New data from Sensor Tower reportedly found that the hybrid SVOD/AVOD platform generated 1.7 million new app downloads during the 17-day Games period from July 23 to Aug. 8. For the month of July, the Peacock app was downloaded 3 million times — up 81% from 2 million app downloads in the previous-year period. An app download does not necessarily translate into a paid subscription.
By comparison, the Peacock app was downloaded 1.6 million times in June and April, respectively, and downloaded 1.3 million times in May. Last month, Comcast disclosed the platform had 54 million sign-ups through July 29 and 20 million paid subscribers through June 30.
Regardless of the traction, Peacock still lags significantly behind Netflix, Hulu and Disney+, which have 74 million, 38 million and 38 million North American subs, respectively.