August 12, 2021
When Reese Witherspoon sold controlling interest in her Hello Sunshine production company to private equity firm Blackstone Group for a reported $900 million, some observers wondered what drove such a high acquisition price.
Now, new data from Diesel Labs finds that shows produced by Hello Sunshine consistently beat other popular streaming/pay-TV titles, including “Mare of Eastown,” “Mrs. America,” and “Mythic Quest,” and bring the largest percentage of new engagement to platforms, including HBO Max, Hulu and Apple TV+.
Hello Sunshine produced “Big Little Lies” (which Witherspoon co-starred in with Nicole Kidman and Shailene Woodley, among others) for HBO Max; and “Little Fires Everywhere” (co-starring Kerry Washington) for Hulu, and “The Morning Show” (co-starring Jennifer Aniston and Steve Carrel) for Apple TV+.
While “The Morning Show” is ranked second on Apple TV+, it’s worth noting that “Ted Lasso” is the second most-anticipated show this year across the entire TV landscape. Additionally, the second season of “The Morning Show” has yet to premiere.
“This data indicates that the ability to drive new users to a platform is invaluable in the entertainment industry today,” Diesel Labs said in a statement.
Indeed, Max and Hulu ended the most-recent fiscal period with 43.5 million and 38.5 million subscribers, respectively. Apple doesn’t disclose subscriber numbers but did report 700 million paid subs in its last fiscal report. The tally, which is up 25% from the previous-year period, includes Apple Music, Apple Games, AppleCare and Apple TV+, among others.