April 7, 2021
With Netflix, Amazon Prime Video and Hulu essentially creating the subscription streaming video market, it’s not surprising that the three streaming services make up 65% of the U.S. SVOD market.
New data from JustWatch suggests Netflix remains the market leader over Prime Video by a 10% margin, and upstart Disney+ is in close contention with Disney-controlled subsidiary Hulu for third place.
Netflix, JustWatch data shows, is No. 1 at 31%, with Amazon Prime Video at 21% and Hulu and Disney+ tied at 13%. All figures are for the first quarter of 2021.
In March, Disney+ overtook Hulu to become the third-largest streaming service in the US. Peacock and Disney+ were the only streaming services to gain domestic market share or remain the same through the first quarter, while all of the others decreased.
“We see Disney+ as a global predator for Netflix subscribers, reaching 100 million subs just 16 months after launch,” Laura Martin, analyst with Needham, wrote in a March 15 note. “It took Netflix 10 years to reach 100 million subs.”