Data: Despite Hype, Disney+ Still a Distant Third Among U.S. Streamers
April 7, 2021
With Netflix, Amazon Prime Video and Hulu essentially creating the subscription streaming video market, it’s not surprising that the three streaming services make up 65% of the U.S. SVOD market.
New data from JustWatch suggests Netflix remains the market leader over Prime Video by a 10% margin, and upstart Disney+ is in close contention with Disney-controlled subsidiary Hulu for third place.
Netflix, JustWatch data shows, is No. 1 at 31%, with Amazon Prime Video at 21% and Hulu and Disney+ tied at 13%. All figures are for the first quarter of 2021.
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In March, Disney+ overtook Hulu to become the third-largest streaming service in the US. Peacock and Disney+ were the only streaming services to gain domestic market share or remain the same through the first quarter, while all of the others decreased.
“We see Disney+ as a global predator for Netflix subscribers, reaching 100 million subs just 16 months after launch,” Laura Martin, analyst with Needham, wrote in a March 15 note. “It took Netflix 10 years to reach 100 million subs.”
