Data: It’s Not Just a Netflix World

Netflix has started 2021 the same way it ended 2020: On top of the over-the-top world. The latest Nielsen weekly Top 10 streaming VOD chart saw Netflix’s programming again dominating with 90% of the most-viewed programs on the television.

But new data from Reelgood finds Netflix isn’t alone when it comes to the Top 10 services offering original and catalog movies and TV shows. Indeed, among the top domestic streaming services based on total hours of content, Disney/Comcast-owned Hulu ranked No. 1, followed by Fox Entertainment’s AVOD platform Tubi and Amazon Prime Video. Netflix ranked fourth, ahead of online TV service Philo, ViacomCBS’s Pluto TV, Fubo TV, CBS All Access, Vudu and IMDb TV.

Reelgood scans data on movies TV shows across more than 150 SVOD, AVOD and TVOD platforms.

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Hulu also ranked No. 1 based on hours of exclusive content, followed by Netflix, Philo, Prime Video, Tubi, Fubo TV, CBS All Access, Pluto TV, IMDb TV and HBO Max.

Netflix ranked No. 1 based on hours of “fresh” and original content, ahead of Hulu and Philo, and HBO Max and Hulu, respectively.

In a move that likely comes as no surprise, many of the major SVOD services are steadily increasing their catalog of original TV shows at the expense of licensed content. Netflix is the biggest mover with original series making up 39% of its TV shows catalog through Jan. 15 — up 14 share points from the same period in 2019. While HBO Max does have 31% more originals this year than HBO Now did last January, the number of licensed TV shows on the service also went up to 330 from 40, hence the dramatic decline in catalog real estate occupied by its homegrown content.

“In an effort to retain and acquire new subscribers, the leading SVOD platforms are working to maintain a high percentage of content in their libraries that cannot be found elsewhere,” read the report.

Among content genres, Tubi and Hulu topped action/adventure and animation, respectively. Crunchyroll and Hulu topped anime and comedy, respectively, while Hulu and Philo topped crime and documentary, respectively, according to the report.

Netflix and Hulu ranked No.1 for family and drama, while Tubi and Hulu ranked firs for horror and romance. Netflix and Tubi were No. 1 for sci-fi and westerns, respectively.

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