June 16, 2021
Actor Tom Hiddleston’s return as mercurial villain “Loki” in Marvel Studios’ new Disney+ original series is setting up to be the most-streamed opening weekend in the second quarter (ending June 30), according to new data from Reelgood.
The platform cites data from scans of multiple streaming video services it says its 2 million registered members are using.
Reelgood said “Loki” was streamed by 10.5% of its members during the series’ June 11 opening weekend. That more than doubled the 4.5% who streamed the opening weekend season four debut of “The Handmaid’s Tale” April 30 on Hulu.
Loki’s opening weekend shares of streaming and engagement has boxed out “WandaVision” with a 9.3% share in January, as well as the “The Falcon and the Winter Soldier” series debut of 6% of Reelgood users in March.
As a result, Disney+ will now launch new original series on Wednesdays instead of Fridays, in order to allow additional streaming time and viewership. Disney+ movies will continue to debut on Fridays.