July 30, 2021
Disney ended its most-recent fiscal period with 103 million Disney+ subscribers. Of that total, 33% originate from India as a result of Disney’s $71.3 billion acquisition of 21st Century Fox, whose assets included the Hotstar streaming service, which features localized content and live cricket matches.
Now, new data from Media Partners Asia projects the Disney+ Hotstar platform will generate 46 million subs by the end of the year. Together with Netflix and Amazon Prime Video, the three platforms will total 89 million combined subs, or 80% of the Indian market. That compares with 57 million subs at the end of 2020.
MPA’s The Future of India’s Online Video Market: Focus on SVOD projects there will be 193 million subscription streaming video subs in India by 2026 — a small percentage considering the country is the second most populous with more than 1.3 billion residents.
The report brief suggests Indian SVOD revenue will top $1.8 billion by 2026, with ad-supported VOD totalling $2.4 billion in revenue.
India has a big mobile consumer base, topping 500 million handsets, with more than 1 billion video screens. Netflix, which launched Indian service in 2016, recently bowed a mobile-only subscription plan in the region. The SVOD pioneer reportedly trails Prime Video and Disney+ Hotstar in subscribers.