Data: Amazon Prime Video’s ‘The Tomorrow War’ Streamed Strongest Through July 4 Weekend

Among new streaming movie releases made available through the July 4 weekend, Amazon Studios’ The Tomorrow War dominated viewership with 2.41 million U.S. households watching the sci-fi actioner starring Chris Pratt live and on-demand over the three-day weekend, according to new data from Samba TV.

The data research company’s addressable footprint exceeds more than 46 million connected households globally, including 28 million in the U.S.

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The U.S. audience skewed middle class with household incomes ranging from $75,000 to $100,000 (8.9%) and Black (+10%), and of the 25 largest designated market areas (DMAs), Portland over-indexed at 50%.

HBO Max original movie No Sudden Move generated 567,000 households over a four-day period. The audience skewed wealthy ($150,000 to $200,000), up +11%, male (+5.9%), young (ages 20-24 +14%) and Black (+46%). Of the top 25 largest DMA’s, Detroit over-indexed, up 116%.

Separately, Samba said the six games of the “NBA Western Conference Finals” between the Phoenix Suns and the Los Angeles Clippers had 3.3 million, 3.7 million, 3.9 million, 3.4 million, 4 million and 4.1 million U.S. households tune in, respectively. The audience for the games skewed wealthy ($125,000+ income), male (+2.6% to 4.6%), and Black (+36% to 48%). Of the top 25 largest DMAs, not surprisingly Phoenix over-indexed the most (+235% to +259%) followed by Los Angeles (+82% to +92%).

Finally, 779,000 to 1.5 million U.S. households streamed the “2021 Stanley Cup Playoffs Semifinals,” with households skewing wealthier ($75,000+), male, older (45+ years old) and white.

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