July 8, 2021
Among new streaming movie releases made available through the July 4 weekend, Amazon Studios’ The Tomorrow War dominated viewership with 2.41 million U.S. households watching the sci-fi actioner starring Chris Pratt live and on-demand over the three-day weekend, according to new data from Samba TV.
The data research company’s addressable footprint exceeds more than 46 million connected households globally, including 28 million in the U.S.
The U.S. audience skewed middle class with household incomes ranging from $75,000 to $100,000 (8.9%) and Black (+10%), and of the 25 largest designated market areas (DMAs), Portland over-indexed at 50%.
HBO Max original movie No Sudden Move generated 567,000 households over a four-day period. The audience skewed wealthy ($150,000 to $200,000), up +11%, male (+5.9%), young (ages 20-24 +14%) and Black (+46%). Of the top 25 largest DMA’s, Detroit over-indexed, up 116%.
Separately, Samba said the six games of the “NBA Western Conference Finals” between the Phoenix Suns and the Los Angeles Clippers had 3.3 million, 3.7 million, 3.9 million, 3.4 million, 4 million and 4.1 million U.S. households tune in, respectively. The audience for the games skewed wealthy ($125,000+ income), male (+2.6% to 4.6%), and Black (+36% to 48%). Of the top 25 largest DMAs, not surprisingly Phoenix over-indexed the most (+235% to +259%) followed by Los Angeles (+82% to +92%).