Data: 60% of Connected-TV Households Stream Ad-Supported Content

Consumer interest in free ad-supported VOD (AVOD) content and live television (FAST) continues to proliferate. New data from The Diffusion Group suggests 60% of connected-TV households stream ad-supported content across myriad platforms — spearheaded by YouTube.

AVOD and FAST services driving the market include ViacomCBS’s Pluto TV, Fox Entertainment’s Tubi, Comcast-owned Xumo and Amazon’s IMDb TV, among others.

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TDG found that 24% of connected-TV households consume ad-supported streaming content on a daily basis, while 32% stream weekly. Among AVOD/FAST consumers, 76% stream YouTube, the longest-running streaming video platform, followed by Pluto TV, Tubi and Xumo.

“Clearly the effects of work-from-home and lack of traditional leisure options during the pandemic accelerated consumer use of free ad-supported streaming services,” Doug Montgomery, senior analyst and author of Back to the Future: The Rise of Ad-Supported Streaming Video, said in a statement. “Most major video providers have been preparing for this moment for years and thus able to quickly adapt to an accelerated timeline. It is a unique moment in the history of the entertainment business and those who move quickly and boldly will likely reap the benefits for years to come.”

One thought on “Data: 60% of Connected-TV Households Stream Ad-Supported Content”

  1. It’s the most cost-effective way to watch video content, whether you’re watching completely free content from sources like Pluto and YouTube, or opting for a low-cost subscription to services like Hulu and Peacock Premium. Works for me!

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