July 14, 2021
Fox marketing executive Darren Schillace has been promoted to president of marketing for Fox Entertainment, it was announced July 14 by Charlie Collier, CEO of Fox Entertainment.
In this expanded role, Schillace will lead marketing strategies for all business units within Fox Entertainment and Tubi, the free streaming AVOD platform, as well as projects from Bento Box, Fox Alternative Entertainment and Blockchain Creative Labs. Schillace will remain a contributor on marketing projects across the larger Fox.
His expanded responsibilities for Fox and Tubi include on-air and off-air promotion, brand and program advertising, national media and promotions, digital marketing, strategic partnerships, music, social media, affiliate marketing and production. Additionally, he will continue to oversee Fox’s strategy for its program development, newfront and upfront presentations.
Collier said that as Fox and Tubi more closely align, Schillace’s vision, creativity and focus will help better position both companies in the ad-supported arena and accelerate the growth of these and other Fox businesses.
“Darren and his team are frequent contributors to and, personally, genuine fans of popular culture; and it shows,” Collier said in a statement. “Simply put, they thrive when they are elevating the work of our writers, partners and the entire senior management team.”
With his expanded purview, Schillace’s direct reports will now include Natalie Bastian, who, as head of marketing for Tubi, was recently promoted to SVP. The Fox marketing team will continue to report to Schillace, as well, including:
- Scott Edwards, EVP, Head of Creative Advertising
- Emily King, EVP, Marketing Strategy, Media and Digital
- Mamie Coleman, EVP, FOX Entertainment Music
- Laura Caraccioli, SVP, Head of Strategic Creative Partnerships
- Christian Kennel, VP, Production & Post Technology
Most recently, Schillace served as EVP of marketing for Fox Entertainment, overseeing the marketing strategy and campaigns for some of the most successful shows on television, including acclaimed series “9-1-1” and “The Masked Singer.” This last season, under Schillace’s marketing campaigns, Fox launched television’s No. 1 new unscripted series, “I Can See Your Voice,” and No. 1 new comedy “Call Me Kat.”
Before joining Fox in 2017, Schillace oversaw all marketing strategies for ABC’s primetime, late-night and daytime programming, spanning on-air promotion, off-network creative, digital marketing, social media, paid media, strategic partnerships and events. Most notably, Schillace oversaw the campaigns for “Modern Family,” “Desperate Housewives,” “Lost,” “Grey’s Anatomy,” “Fresh Off the Boat,” “Designated Survivor,” “black-ish,” “How to Get Away With Murder,” “Scandal,” “The Bachelor” and “Dancing with the Stars.” Other ABC programming marketed under his watch include the Academy Awards, CMA Awards and Billboard Music Awards.
Schillace also launched the marketing team for the network’s aligned production division, ABC Studios. From 2010 to 2012, he was VP of consumer marketing for OWN: Oprah Winfrey Network. As part of the network’s executive launch team, Schillace was responsible for OWN’s marketing strategy, off-air creative, on-air scheduling and paid media.
He received a bachelor of arts degree in advertising from Penn State.