‘Daredevil,’ ‘Haunting of Hill House’ Two Top Digital Originals for the Week, Parrot Analytics Says

Marvel’s “Daredevil” took the No. 1 spot on the digital originals chart the week ended Oct. 20, moving up two notches from No. 3 the prior week, according to Parrot Analytics.

The superhero series, which streams on Netflix, experienced a 41% spike in demand, likely due to the Oct. 19 release of Season 3.

A “digital original” is a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video or Hulu.

“Marvel’s Daredevil” during the week had  37.5 million average daily Demand Expressions, a proprietary metric used by Parrot Analytics to measure global demand for TV content. The metric draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

The second most wanted digital original for the week was “The Haunting of Hill House,” which debuted on the top 10 digital originals chart with an average of 37.2 million daily Demand Expressions.

Based on the 1959 novel of the same name by Shirley Jackson, the supernatural drama experienced a 260% increase in demand in the wake of its Oct. 12 release.

The series follows the adult siblings who as children grew up in what would become the most famous haunted house in the country. Tragedy brings them back to confront the ghosts of their past. The ensemble cast includes Timothy Hutton, Carla Gugino and Henry Thomas.

“The Haunting of Hill House” had around 16% more demand than “Orange is the New Black,” which moved up to No. 3 from No. 7 the prior week. The gain in demand for the women-in-prison series may be due to Netflix’s announcement that Season 7, set to bow next year, will be the final season.

Rounding out the top five on the digital originals chart for the week ended Oct. 20 were “Stranger Things” at No. 4 (down from No. 2) and “Big Mouth” at No. 5 (down from No. 1).

Netflix’s “Big Mouth,” an adult animated sitcom centered around a group of middle school students going through puberty, saw a surge in demand the prior week due to the release of new episodes that became available for streaming on Oct. 5. The series, created by Nick Kroll, Jennifer Flackett, Mark Levin, and Andrew Goldberg, uses raunchy humor to discuss sensitive and controversial issues. One new episode got plenty of press for examining Planned Parenthood and talking up all the other services it offers besides abortion.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

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