CTA: Emerging Tech, Smartphones Driving Household Consumer Electronics

About 87% of U.S. households own a smartphone, which is second only to the television at 96% ownership, according to new data from the Consumer Technology Association (CTA).

The trade group said that for the first time, the top three most-frequently owned tech products in the home are screen devices, with laptops trailing TVs and smartphones at 72%.

“The rapid ascent of smartphone ownership in U.S. households exemplifies [its] versatility — for communication, entertainment, productivity and more,” Steve Koenig, VP of market research, said in a statement.  “And because of that, it’s possible we’ll see smartphone ownership in the U.S. match that of TVs within the next five years.”

Echo and Google Home, have nearly tripled in ownership rate to reach 22% of American households — one of the fastest-adopted technologies since tablets, according to CTA.

Smartwatch adoption continues to grow, with 18% of U.S. households now owning at least one of the devices — an increase of six percentage points over last year. Additionally, ownership rates of drones and virtual reality headsets were measured at 11% and 10% of households, respectively.

Next-gen screen technologies and the availability of larger screen sizes drove more U.S. consumers to buy technology in and around the TV, said the CTA. The trade group said 4K Ultra HD televisions experienced the largest growth in household ownership rate, rising 15 percentage points year-over-year to reach 31% household ownership. Indeed, 19% of households own a TV with a screen size of 60 inches or bigger. Ownership of digital media streaming devices rose nine percentage points since 2017 to 45% of households.

“It’s no surprise that … smart speakers and VR are among the products consumers anticipate buying the most” said Ben Arnold, senior director of innovation and trends. “Many of these devices incorporate new technologies and features – artificial intelligence, voice recognition, faster processing – and at the same time provide a smarter way to communicate or experience content.”

Leave a Reply

Your email address will not be published. Required fields are marked *

one + 18 =

This site uses Akismet to reduce spam. Learn how your comment data is processed.