October 24, 2019
Ad-supported VOD service Crackle Plus Oct. 24 announced that its original series “Going From Broke,” from executive producer Ashton Kutcher, generated 1 million views during its first five days on the platform.
Crackle was acquired last year from Sony by Chicken Soup for the Soul Entertainment, a publicly-traded media company.
The series, which debuted on Oct. 17, puts a spotlight on the epidemic of student loan debt. According to reports, more than 44 million Americans collectively owe $1.5 trillion on their federal student loans — a tally second only to mortgage debt in America.
Upon graduation, the series contends those entering the professional world face mounds of bills, a shrinking pool of employment opportunities, a lack of financial skills and a constant, crippling weight of bills keeping them from reaching for their dreams.
“The series is incredibly relevant and relatable and has clearly resonated with our millennial consumers,” Philippe Guelton, president of Crackle Plus, said in a statement.
In the series, Chegg CEO Dan Rosensweig and financial expert Danetha Doe go one on one with young people living in pricey Los Angeles to change their spending habits and gain financial confidence and become CEO of their own lives.
“It’s clear, based on the incredible engagement with the show, that there is a strong need for content and support around personal finance,” Rosensweig said.
Crackle is available on all top streaming platforms, connected TVs, game consoles, Crackle mobile apps (iOS, Android) and at Crackle.com.