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Crackle Plus Extends Relationship With iSpot.tv to Measure CTV Reach Efficiency

Crackle Plus July 6 announced that it has renewed its relationship with iSpot.tv through 2023 to better gauge brand recognition across the ad-supported streaming VOD platform.

Helping advertisers better measure the reach of Crackle Plus’ footprint across the connected TV landscape, iSpot.tv will continue to provide its “unified measurement” software to third-party brands working with Crackle Plus. This year, the streaming service will use iSpot to measure the targeted reach and frequency for Crackle Plus campaigns. The measurement company will also provide support for select programmatic direct campaigns.

“We look forward to our continued collaboration with iSpot.tv to identify new strategies for optimizing campaigns targeted towards specific audiences,” Darren Olive, EVP national advertising sales and strategy for Crackle Plus, said in a statement.

Measurement company iSpot currently works with more than 300 streaming publishers, 500 brands, ad delivery platforms and 95% of TV networks in North America. The company’s measurement platform is providing alternative currency initiatives for NBCUniversal and is conducting currency pilots with major media companies.

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Crackle Plus’ recent releases include exclusive scripted series “Les Norton,” which stars Alexander Bertram and Rebel Wilson, “Inside the Black Box,” hosted by Joe Morton, the thriller series “In the Vault,” sketch comedy series “Funny Girls,” and the BBC series “Sherlock,” starring Benedict Cumberbatch and Martin Freeman. They also recently announced season three of the award-winning series “Going From Broke.”

The Crackle Plus streaming services are currently distributed in the U.S. on platforms such as Amazon FireTV, RokuTV and Apple TV, Smart TVs (Samsung, LG, Vizio), gaming consoles (PS4 and Xbox One), Plex, iOS and Android mobile devices, and on desktops at Crackle.com, with previously announced plans to expand to over 110 touch points. Crackle is also available in approximately 500,000 hotel rooms in the Marriott Bonvoy chain.

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