March 22, 2021
Chicken Soup for the Soul Entertainment, one of the largest operators of ad-supported streaming video networks, March 22 reported that it has increased its distribution of branded Crackle Plus platform to 41 touchpoints, above its prior target, and now is expanding this initiative with plans to reach a total of 64 consumer touchpoints.
The Crackle Plus networks, including Crackle and Popcornflix, are available on a variety of platforms and services as both linear and VOD offerings. Crackle Plus networks are offer a wide selection of movies, TV series, and original and exclusive programming. Expansion of Crackle’s distribution is a key part of the company’s broader marketing strategy to drive more viewers to its original and exclusive content.
“Our company has found that distribution has proven to drive increased viewership of our networks, and can bring up to hundreds of thousands of new viewers over time,” CEO William Rouhana said in a statement.
Philippe Guelton, president of Crackle Plus, said expanding consumer touchpoints makes it easier to growth average monthly users and awareness.
“Our aim is to make our free movie and TV content available to all viewers on all available platforms, including streaming devices, game consoles, connected TVs and FAST networks,” Guelton said. “As we add new distribution touchpoints and develop both new AVOD and linear channel offerings … we are capturing a growing audience of unique, hard-to-reach consumers for our advertising partners.”