October 9, 2018
Taking a page out of the Amazon Prime Video playbook, Costco Wholesale has reportedly considered launching an over-the-top video service for its premiere membership customers.
The service, which would have partnered with an existing OTT video platform to reduce costs, aimed to mirror Prime Video offering Prime members free access to myriad catalog TV shows and movies, in addition to original content.
Costco is the country’s fourth largest retailer and remains a significant seller of Hollywood DVDs and Blu-ray Disc titles. It sought to include the streaming service with its executive $120 annual membership, which includes 2% back on purchases. Costco also offers a $60 “gold star” membership.
Negotiations reportedly broke down with a potential OTT video partner over financial terms, according to The-Information.com, which cited sources familiar with the situation.
“We currently have no intention of offering a streaming service to members,” Paul Latham, SVP, membership marketing services at Costco, told the website.
The retailer earlier this year aligned with MoviePass selling the theatrical ticket subscription service at a discounted $89.99 annual price. The purchase included membership to Fandor.com, which streams indie and catalog movies.