April 1, 2020
At a time when society has never been more digitally connected, countries around the globe are imploring their people to be socially distant. But in the age of connectedness, with options for news, entertainment, and friendships at the press of a button, the sacrifices are not nearly as harsh, according to new data from Conviva.
The coronavirus has had immediate impacts on consumption patterns and engagement across streaming and social media, with marked differences in the past month alone.
Conviva analyzed global streaming data from a 21-day period between March 3 and March 23, comparing the seven days ending March 23 with two weeks prior.
Streaming skyrocketed on a global scale, increasing more than 20% compared to the previous two-week period, with North America streaming up nearly 27% in the same time period.
Primetime TV consumption shifted earlier as viewers watched throughout the day, rather than just during the evening hours. Daytime viewing jumped nearly 40% as compared to two weeks prior.
For better or worse, Facebook remains a leading platform for local news video registering the largest increase in viewing over the past 30 days, with an increase of 118% in average views per video and total video views up 247%.
Twitter led social media engagement with 150%increase in average engagements per video for global news accounts and 196% increase in average engagements per video for local news accounts in the United States.]
“Television has long been a way to connect — a plugged-in friend when one might otherwise feel disconnected,” read the report. “In these dire times, we’ve seen many turning to their old friend in new ways. Staying home means tuning in — to get informed, pass the time, and stay connected.”
Conviva said the pandemic has offered a worldwide “reset” on the way people relate to each other.
“People will perhaps see their face-to-face relationships in a new light, but our ability to remain connected via social media is likely valued now more than ever,” the report said. “In the best of times, streaming and social media add value to our daily lives. In this moment, the choice of information or distraction is a welcome one. But either is the correct choice for those of us following the moral imperative to stay home.”