August 21, 2018
Despite a 20% drop in demand, the Netflix women-in-prison drama “Orange Is the New Black” remains the most in-demand digital original, according to Parrot Analytics data for the week ended Aug. 18.
Three weeks after the debut of Season 6, the series continues its reign at No. 1 on Parrot’s weekly digital originals chart.
“Stranger Things,” also a Netflix digital original, also repeats at No. 2, with a 16% upswing in “Demand Expressions.
“Demand Expressions” is a proprietary metric used by Parrot Analytics to measure global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.
A new entry on the digital originals top 10 chart is Netflix’s “Insatiable,” which debuted at No. 5, with a 67% demand increase from the prior week. The new show, which launched on Netflix on Aug. 10, stars “Barney” and Disney Channel alum Debby Ryan as a high school student who has been bullied because of her weight. But after a fight with a homeless man leaves her with her jaw wired shut, she becomes thin – and a beauty pageant contender bent on revenge against those who mocked her.
Even before the series launched, there was controversy. After a trailer dropped in late July, critics accused the series of body-shaming and a Change.org petition demanding its cancelation gathered more than 200,000 signatures.
Netflix’s VP of original series, Cindy Holland, defended the show at the annual Television Critics Association (TCA) showcase, saying the underlying message is to feel comfortable in your own self.
Elsewhere on the chart, the perennially popular Netflix digital original series “Voltron: Legendary Defender” moved up to No. 3 from No. 7 the prior week, with a 51% spike in demand, while Hulu’s “Castle Rock” was bumped down a notch to No. 4, with demand essentially flat.
Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.