July 3, 2020
The coronavirus pandemic has increased consumer consumption of home entertainment platforms such as subscription streaming video and transactional video-on-demand across all content genres.
New data from Comscore said TVOD sales peaked in April, but were consistently above 12 million for the months of March, April and May. The peak month of April represented a 33% increase in TVOD sales from February.
Subscription video-on-demand transactions followed a similar pattern, peaking in April 2020 with over 262 million transactions. But transactions declined in May 2020, potentially signaling a gradual return to pre-pandemic levels.
Ad-supported VOD transactions, which Comscore said is the VOD category with the highest transaction rates, also peaked in April but held steady through May as well. AVOD transactions numbered approximately 518 million in April and approximately 515 million in May, which represents a less than 1% decrease month-over-month.
“When we look at year-over-year change by key genres, we see that April had the greatest year-over-year increase — confirming that April was likely the peak of VOD viewing during the coronavirus pandemic,” Comscore said in a statement. Across all categories, VOD transactions were up 24% in April over April 2019. Transactions declined in May, but still remained about 9% higher than May 2019.
With a shutdown in live sports and fitness gyms, Comscore said sports and fitness VOD saw 232% and 486% increases, respectively, in transactions through April. The sports category continued its rapid growth in May, generating 925% more transactions than in May 2019.
“This underscores just how much Americans have missed live sports and fitness content during the peak months of April and May 2020,”Comscore said.