January 25, 2021
Comscore Jan. 25 announced new software that aims to report daily movie sales regardless of release windows and platform. This will include a new reporting system to track box office movies’ performances across all platforms.
Dubbed “Movies Everywhere,” the new product will meld Comscore’s census-based box office and transactional video measurement with OTT video rentals and streaming views. The service will measure a movie’s box office performance in combination with demographics, audience sentiment and consumer behavior, from the big-screen theatrical presentation to the small screen multi-platform release.
“The undeniable reality is that the pandemic has forced us all to throw out conventional wisdom and take a fresh look at how we operate,” Chris Aronson, president of domestic distribution at Paramount Pictures, said in a statement. “We’re confident that people are going to return to theaters in force. But with more consumer choices for content consumption, means we need new solutions to truly understand audience behavior as they engage with content on their terms and their screens. We all have to adapt.”
Comscore will provide the ability to track and synthesize the demographics of moviegoers as well as individuals who viewed advertisements. In the face of rapidly-evolving media consumption patterns, studios could benefit from having audience information available at both the national and regional levels — to identify behavioral trends that can help inform optimal release windows.
“We’ve seen incredible changes in audience behavior over the past year in the way that people consume content,” said Erik Lomis, president of distribution, United Artists Releasing. “As a result, the industry needs to reinvent the way we capture audience engagement.”
Movies Everywhere is the latest in a series of product innovations that Reston, Va.-based Comscore has developed during the coronavirus pandemic, including a new and improved movies reporting and analytics suite and the release of its next generation movie theater management system.
“Just as we delivered the first transparent studio share reports and the first Movies on Demand promo conversion analysis, we are once again innovating to provide studios the consideration needed to reinvent their strategies and thrive in this new era,” said Comscore CEO Bill Livek.