May 7, 2020
Comcast Cable’s annual Xfinity “Watchathon Week” pay-TV smorgasbord is slated for May 11-17 featuring more than 10,000 free TV shows and movies from more than 70 networks and streaming services, including, for the first time ever, Hulu originals such as “Little Fires Everywhere,” “Ramy,” “Shrill” and “The Handmaid’s Tale.”
Other original programming includes Epix’s “Godfather of Harlem” and “Belgravia”; Starz’s “Outlander,” “Power,” and new series “Hightown,” and Showtime drama “Billions”. Programming will be available across Xfinity platforms including X1, Flex and Xfinity Stream.
New this year, X1 customers can tune into an Xfinity Watchathon Week Channel featuring free programming across providers curated by Xfinity’s team of editors. The channel can be accessed within the guide on channel one.
Launched in 2013 as an antidote to streaming services such Netflix and Amazon Prime Video, “Watchathon” affords Xfinity subscribers free access for one week to practically every major TV show and recent movie.
“With so many customers still at home, we’ve not only seen a 50% increase in Xfinity On Demand viewing across genres of programming from drama and comedy to reality, but we’re noticing other interesting trends like a more than double-digit growth for discovery-related voice commands such as ‘what to watch’ and ‘surprise me,'” Rebecca Heap, SVP of video and entertainment, said in a statement.