February 25, 2019
Formula One auto racing has heated up in the over-the-top video world.
Comcast-owned Sky Sports announced that beginning March 1, it will drop the monthly price of its F1 channel 36% to €11.50 from €18, which includes a two-year price guarantee.
“Seven years ago we rewrote the rules and created a dedicated channel for F1, pushing the boundaries of sports broadcasting,” Stephen van Rooyen, CEO of Sky U.K. and Ireland, said in a statement. “Each year we challenge ourselves to go further and this year will be a whole new chapter. We are extremely proud to partner with F1, honoring the history and traditions of this great sport, whilst also taking fans even closer to the track and share our excitement for the future.”
F1 last year launched a proprietary OTT video service “F1 TV,” a $8-$12 monthly service available in four different languages (English, French, German and Spanish) and nearly two dozen markets, including Germany, France, USA, Mexico, Belgium, Austria, Hungary and Latin America.
In addition, Netflix launched “Formula 1: Drive to Survive,” a 10-episode documentary series showcasing F1 behind-the-scenes.