October 4, 2021
Xumo, Comcast’s ad-supported video streaming service, has launched a weekly series of ad-free catalog movies. Irvine, Calif.-based Xumo, which claims 24 million monthly average users, Oct. 4 made available the 2016 movie Miss Stevens, starring Timothée Chalamet and Lily Rabe, among others. Future releases include Hero, the Halloween-themed Marrowbone and We Need To Talk About Kevin.
Comcast reportedly tested the ad-free movie concept in August to its Xfinity X1 platform subscribers and saw an uptick in Xumo usage. The media giant acquired the AVOD platform in February 2020.
“As an AVOD industry first, we’re excited to bring Xumo’s Ad-Free Movie of the Week to millions of users across all of our Xumo owned and operated properties,” Fern Feistel, SVP of content operations and marketing at Xumo, said in a statement. “Not only are we delighting our audience, this is already proven to be a significant driver of retention as we continue to test new experiences.”