Comcast’s AVOD Service Xumo Streaming Ad-Free Movies

Xumo, Comcast’s ad-supported video streaming service, has launched a weekly series of ad-free catalog movies. Irvine, Calif.-based Xumo, which claims 24 million monthly average users, Oct. 4 made available the 2016 movie Miss Stevens, starring Timothée Chalamet‎ and Lily Rabe, among others. Future releases include Hero, the Halloween-themed Marrowbone and We Need To Talk About Kevin.

Comcast reportedly tested the ad-free movie concept in August to its Xfinity X1 platform subscribers and saw an uptick in Xumo usage. The media giant acquired the AVOD platform in February 2020.

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“As an AVOD industry first, we’re excited to bring Xumo’s Ad-Free Movie of the Week to millions of users across all of our Xumo owned and operated properties,” Fern Feistel, SVP of content operations and marketing at Xumo, said in a statement. “Not only are we delighting our audience, this is already proven to be a significant driver of retention as we continue to test new experiences.”

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