April 23, 2021
Comcast April 23 announced the pending return of its “Watchathon” week-long event affording Xfinity X1 cable and Flex broadband-only subscribers access to proprietary and third-party pay-TV and SVOD sources such as Hulu and HBO Max, among others.
The ninth annual promotion includes every episode of the first three seasons of Hulu’s “The Handmaid’s Tale,” ahead of the fourth season premiering April 28, as well as Hulu originals such as A Teacher and Palm Springs.
Max, including the entire HBO library, features “The Nevers,””Mare of Easttown,” starring Kate Winslet, and all of “Game of Thrones” on demand, and for the first time, a sampling of several Max Originals such as “The Flight Attendant” and the first season of “Love Life.”
The full AMC+ on-demand catalog will be available during the week, including “The Walking Dead” universe and exclusive specials ad-free, “Gangs of London,” and the AMC+ original “Spy City.”
Premium networks such as Viacom CBS’s Showtime, Lionsgate’s Starz and MGM’s Epix will make their full on demand catalog available throughout the week, giving customers access to top shows and content such as the Starz’s “Outlander,” Epix’s “Godfather of Harlem” and Showtime drama “City on a Hill,” among many others.
“Our customers are streaming more content than ever on our entertainment platforms — up 73% year over year — and this year’s Watchathon is a great opportunity to highlight the breadth and depth of everything we offer across both X1 and Flex,” Rebecca Heap, SVP of video and entertainment, said in a statement.
Additionally, X1 and Flex customers also can sample full catalogs of some of popular niche SVODs such as Acorn TV, History Vault, Lifetime Movie Club, Hallmark Movies Now, Here TV and Kidstream.
This year’s event also offers thousands of hours of multicultural content with access to services such as Kocowa, the video streaming platform that specializes in delivering mainstream Korean TV dramas, variety shows and K-Pop shows; Brown Sugar, the SVOD service featuring one of the largest collections of African-American movies; and Pantaya, which features a varied selection of Spanish-language movies on a single service.
- Seasons one and two of “The Penthouse,” Korea’s K-drama. Viewers get a peek of how the affluent live in Korea’s Hera Palace, a luxury apartment building, and follow the stories of three ambitious women.
- Eve’s Bayou, the award-winning 1997 American horror drama film written and directed by Kasi Lemmons and starring and produced by Samuel L. Jackson. The film was recently selected by the Library of Congress for preservation in the National Film Registry for being “culturally, historically, or aesthetically significant.”
- Pantaya’s original series “La Negociadora,” starring Barbara Mori as Eugenia Velazco, a hostage negotiator and renowned criminal attorney haunted by her past and her criminal father.