Comcast, ViacomCBS Launching ‘SkyShowtime’ Streaming Service in Eastern Europe

In a twist, the day Comcast and ViacomCBS announced plans to co-launch Paramount+ in select Western European countries in 2022, the two companies unveiled plans to launch a separate branded SVOD platform in Eastern Europe, Sweden, Holland and Spain as well.

Dubbed “SkyShowtime,” the service, like Paramount+, will offer more than 10,000 hours of content from NBCUniversal, Sky and ViacomCBS properties, including Showtime, Nickelodeon, Paramount Pictures, Paramount+, Sky Studios, Universal Pictures and Peacock — the latter providing technical support.

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SkyShowtime will be organized as joint venture, with equal investment and joint control by ViacomCBS and Comcast.

Initial launch countries include: Albania, Andorra, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Denmark, Finland, Hungary, Kosovo, Montenegro, Netherlands, North Macedonia, Norway, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain and Sweden.

Sky and ViacomCBS are bowing Paramount+ in the U.K., Germany, Italy, Ireland, Switzerland and Austria, regions where Sky’s satellite TV service dominates.

“On the heels of Peacock coming to Sky, this partnership provides an innovative approach to quickly scale internationally and monetize content across Europe,” Dana Strong, group chief executive for Sky, said in a statement.

“As a complement to our recently announced Paramount+ partnership with Sky in the U.K., Italy, and Germany, SkyShowtime represents a huge opportunity to accelerate our market expansion and build a leadership position in SVOD in Europe,” added Raffaele Annecchino, CEO of ViacomCBS Networks International.

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