Comcast Ups Free Diversity Content as Pandemic Continues

Comcast Cable April 7 announced it is making on-demand programming from more than 12 entertainment networks and subscription video services available for free to its Xfinity X1 and Flex subscribers.

Comcast ended the most-recent fiscal period with more than 20 million video subscribers.

“We’re happy to work with our content partners to make a selection available for free,” Rebecca Heap, SVP of video and entertainment at Comcast Cable, said in a statement.

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On-demand programming currently available for free includes African American Networks and SVOD services AFRO, Aspire TV, Black News Channel, Brown Sugar, Impact Network, kweliTV, REVOLT, The Africa Channel and TV One.

Latino Networks/OTT services include CBeebies, Cinelatino, Cine Sony, Cinema Dinamita MX, Kanal D Drama, Kids Central en español, Pantaya, RCN Novelas, Universo, ViendoMovies and Vme Kids.

International Networks and Subscription Video Services: Filipino On Demand, GMA Pinoy, Hi-YAH!, KOCOWA (all programs subtitled in English) and TV5MONDE.

Comcast said it offers subs access to 160 independent networks, 100 of which are targeted to diverse audiences. Additionally, its customers have access to 20,000 hours of diverse on demand and online programming accessible across Xfinity video platforms, including in specially curated destinations for Black Film and TV, Latino, Asian American Film and TV and International.

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The programming partners join a broad range of other premium networks and subscription video services making on demand programming available free for Xfinity TV and Internet customers.

Beyond free content, Comcast has undertaken a comprehensive COVID-19 response inclusive of opening Xfinity WiFi hotspots located in business and outdoor locations across the country to anyone who needs them for free (including non-Xfinity Internet subscribers), pausing data plans, creating a COVID-19 news destination and a K-12 education destination on X1 and Flex, and making its “Internet Essentials” program free for new families for the first 60 days of enrollment.

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