Comcast Returns ‘Watchathon’ Binge-Viewing Week

Comcast Cable April 11 announced it is bringing back the “Xfinity Watchathon Week” April 16-22, affording subscribers non-stop, on-demand access to thousands of hours of content – including over-the-top.

Launched six years ago as a TV Everywhere antidote to Netflix and OTT video, Comcast for the first time is offering Watchathon to Xfinity Internet-only subscribers and programming from Netflix and more than two dozen SVOD services, such as Acorn TV, AMC Premiere, FX+, Lifetime Movie Club, History Vault and even DOGTV, which offers a selection of programming made just for man’s best friend.

Eligible subs can also watch thousands of movies and TV shows from more than 50 networks, including AMC, FX, HBO, MTV, NBC, Showtime, and Starz.

Comcast will also offer a subset of programming to its Internet-only subs via the Xfinity Stream app and portal.

“This year, we’re … offering X1 customers a unique opportunity to sample and explore the best programming from dozens of traditional networks and studios, streaming services and emerging SVODs,” Daniel Spinosa, VP, video entertainment services, Comcast Cable, said in a statement.

Xfinity Internet-only subs have access to back episodes of HBO’s “Game of Thrones,” and ‘Westworld,” Showtime’s “Billions,” and “Homeland,” and Starz’s “Outlander,” and “Power,” among other programs.

The promotional week will enable Xfinity subs the option to explore dozens of third-party SVOD platforms, such as Acorn TV’s British hits, AMC Premiere, CuriosityStream’s documentary films and series, Daily Burn’s workout class, select shows from FX+, Gaiam TV Fit & Yoga fitness videos, History Vault’s historical and educational content, and Stingray Karaoke’s collection music.

“With voice control and the ability to surface our programming seamlessly within their experience, X1 provides networks like us with a unique platform for discovery alongside some of the best and most popular programming available today,” said Matthew Graham, GM, Acorn TV.

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