Comcast Launching 7th Annual ‘Watchathon’ TV, Movie VOD Extravaganza on April 8

Comcast Cable April 2 announced the seventh annual Xfinity Watchathon Week will take place April 8-14, offering Xfinity subscribers access to thousands of free movies and shows, including more than 200 complete series.

Launched in response to rising over-the-top (and on-demand TV) competitors such as Netflix, Amazon Prime Video and Hulu (which Comcast co-owns), Xfinity subs customers can watch every episode of HBO’s “Game of Thrones” leading up to the season eight premiere on April 14th.

Other series include A&E’s “60 Days In,” Acorn TV’s “Manhunt,” Epix’s “Punk,” HBO’s “Veep,” MTV’s “The Hills,” NBC’s “This Is Us, and Showtime’s “Billions.”

In total, more than 340 million hours of on-demand programming from the last six years, and includes more than 70 networks and subscription video on demand (SVOD) services such as A&E, ABC, Acorn TV, Adult Swim, AMC Premiere, BET, Cartoon Network, CNN, Comedy Central, Epix, Fox, Hallmark Movies Now, HBO, HGTV, History Vault,  Lifetime Movie Club, Paramount Network, Showtime, TBS, TLC, TNT, Tru, True Royalty TV, Urban Movie Channel and VH1. 

 Additionally, a selection of programming from networks and SVODs (i.e. Netflix) will be available for Internet-only customers to sample on the Xfinity Stream app and Xfinity Flex.

“Last year, our highest day of on-demand viewing happened during Xfinity Watchathon Week,” Daniel Spinosa, VP, video entertainment services, said in a statement. “As we continue to bring more of the entertainment our customers love, Watchathon Week is more exciting every year for both our customers and partners and its continued success is a testament to X1’s ability to make search and discovery of content fast and easy.”

To make navigating the massive amount of available programming, Comcast has initiated several technical features, including “auto play” functionality to automatically start the next episode of a series once the former one ends.

Activating the voice command, “Xfinity Home Watchathon,” to prep the room for a viewing session by dimming all connected lights and locking connected doors if subs have a Xfinity Home subscription and compatible devices

Saying “Watchathon” to explore a personalized curated destination highlighting content recommended just for them throughout the week

Picking up where they left off on a show or movie more quickly by saying “Continue watching Billions.”

Re-watching the memorable moments from a series by saying for example, “Show me the episode of Curb Your Enthusiasm about Namaste.”

Additional features during Watchathon include:

Get in on buzzworthy shows such as Bravo’s Southern Charm, Epix’s Deep State, HBO’s Big Little Lies and Deadwood, TBS’s Search Party and from Showtime’s “Ray Donovan” and “The Affair,” by watching the full series before they return to TV.

Catch up on popular movies across genres such as Deadpool 2, Jurassic World Fallen Kingdom, and Mamma Mia Here We Go Again on HBO; A Quiet Place and Spy Who Dumped Me on EPIX; and I Feel Pretty and The Dark Tower on Showtime.

Explore almost two dozen SVODs – no sign in required- including world class mysteries, dramas, and comedies from Britain and beyond from Acorn TV; award-winning documentaries from CuriosityStream on science, history, wildlife, adventure, travel and more; Lifetime movie favorites of all genres from Lifetime Movie Club; PlayKids’s cartoons, games, books, and activities for kids aged two to eight; Stingray Qello’s full-length concerts and music documentaries; and True Royalty’s original shows and documentaries about the British Royal Family and monarchies around the world.

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