Comcast, HBO Partner for ‘Game of Thrones’ Interactive Features

In the ongoing buildup to the April 14 premiere of the eighth and final season of HBO’s “Game of Thrones,” Comcast Cable has partnered with the WarnerMedia subsidiary affording X1 subscribers interactive companion features for the last season.

X1 subs can select which “Game of Thrones” character they believe will claim the Iron Throne by saying “For the Throne” into the X1 voice remote.

This polling feature can be accessed at any time and enables subs to make their selection, see how it stacks up against other viewers in real time, and opt to send a special “Thrones” badge featuring the selected character to their mobile phone to share their allegiance across social networks.

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As events of the show unfold each week, subs can update their king or queen selection as often as they like by saying “For the Throne” into their voice remote.

Subs can hear quotes from the show’s main characters, including “Khaleesi,” “Jon Snow,” “Tyrion Lannister,” “Jaime Lannister,” “ Cersei Lannister,” “Arya Stark” and “Sansa Stark” spoken back to them. These new audio “dragon eggs” will remain on the platform throughout the season.

Finally, subs can explore a “Game of Thrones” destination on Xfinity On Demand by saying “Winter is Coming” into the voice remote.

The platform features exclusive content including: individual character recaps from cast members; 60-second series summaries from celebrities like Bill Hader and Henry Winkler; a video montage dedicated to all the characters who died; behind-the-scenes footage, including special effects, locations, and costumes; a Throne Room Yule Log; up-to-date“Thrones” news via YouTube; and “Thrones-inspired playlists from Pandora.

“Game of Thrones” continues to be the #1 series on Xfinity On Demand,”  Brynn Lev, VP, editorial & programming, content strategy & operations for Comcast Cable, wrote in a blog post.

Comcast is also streaming all past seasons of the show through its annual Watchathon binge-viewing event ending April 14.

 

 

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