Comcast Expands Xfinity Store Retail Footprint

Comcast has always had retail service centers. But the cable giant in recent years has rolled out branded Xfinity Stores nationwide to bolster pay-TV consumer awareness in an age of over-the-top video.

Comcast March 11 announced opening of nine new Xfinity Stores planned for the Pittsburgh, Pa., region over the next six months. This investment will expand to 14 the number of Xfinity Stores in the area.

“As technology becomes more and more complex, customers want to see and feel the product before selecting them,” John Giacomazzi, VP of retail merchandising, said in a statement. “We want to bring both existing and potential customers an experience that maximizes product interactions and inspires them to see how these technologies could fit their lifestyle.”

Xfinity Stores range in size up to 4,000 square feet and are located in shopping destinations already familiar to local customers. In addition to receiving product demonstrations, customers can ask about their current services or devices, learn how Xfinity apps make it easy to manage their account, sign up for all Xfinity services, pay bills at kiosks, return or acquire equipment and purchase accessories like Bluetooth speakers, headphones or mobile phone cases.


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