January 27, 2020
Comcast Jan. 27 said it plans to open six new Xfinity branded stores in the St. Paul, Minn., area by the end of 2020. The nearly $1.5 million investment will place stores in Coon Rapids, Brooklyn Center, Maple Grove, Blaine, Vadnais Heights and West St. Paul.
The strategy is aimed at connecting customers at the retail level with a cable TV operator that increasingly is focused on branded over-the-top video and high-speed Internet service — including xFi, Xfinity Mobile, Peacock and Flex.
“These stores are designed to give customers an awesome experience,” J.D. Keller, regional SVP of the Comcast Twin Cities Region, said in a statement. “They are all about providing the best possible service to our customers, as well as giving all consumers a chance to explore our Xfinity products and services firsthand and check out our latest technology in an interactive environment.”
Comcast recently opened the Coon Rapids and Brooklyn Center Xfinity Stores with the remaining locations scheduled to open later in the year.
The stores range in size from 1,800 to 2,200 square feet and will be staffed by technology specialists who can help customers get the most value from their products, including personalization, managing and controlling home WiFi experience with Xfinity xFi, amopng other features.
Retail customers can also upgrade or swap equipment, ask questions about their Xfinity service or pay a bill. Comcast has built or redesigned more than 400 new stores since 2015.