Comcast Announces Xfinity Retail Store

Comcast May 21 announced the launch of the new interactive Xfinity retail store.

The store is “created to provide customers an immersive destination to discover and address service needs for Xfinity products and services,” according to a company release.

The first locations of the new store format recently opened in Pueblo, Colo.; Aventura, Fla.; Henrico, Va.; Chattanooga, Tenn.; and Tucson, Ariz.

“We want to bring our customers an incredible shopping experience, which showcases the power and innovation of our Xfinity products and demonstrates how they work together,” said Tom DeVito, SVP, retail sales and service, Comcast Cable. “We have heard from our customers that they want to touch and feel our Xfinity products and understand their capabilities as they make decisions for their own home. Our Xfinity stores are the place to do that.”

Comcast has built or re-designed more than 250 new stores since 2015, according to the company. The company will open more than 50 of the new and enhanced Xfinity stores in high-traffic shopping centers across the service footprint in 2018.

“Comcast’s ultimate goal is for customers to be within a 15 minute drive of a Xfinity store,” according to the release.

Xfinity stores are designed strategically by product area —Xfinity Mobile, Xfinity X1, Xfinity Home and Xfinity Internet.

  • At Xfinity Mobile, customers can purchase new mobile phones or bring in their own Apple devices and choose a data plan.
  • At Discover xFi, the Xfinity home WiFi experience, customers can learn how to view and control network devices through the app, site or voice remote in the Xfinity Internet zone.
  • At X1, the next-generation video platform, the store features a living room environment, so customers can try the voice remote and see how X1 works firsthand.
  • The Connected Home Zone section showcases how Xfinity Home shows customers how they can control IoT devices from their phone, tablet or Xfinity Home touchscreen.

Customers can visit the store to upgrade or swap equipment, ask questions about their Xfinity service, troubleshoot equipment or pay a bill at an in-store kiosk. In-store appointments can be scheduled online on their local store website.

New Xfinity stores also have a dedicated space for Comcast Business customers and prospects to come in and discuss their business technology needs with an expert.

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