December 5, 2018
Comcast Dec. 5 announced that Amazon Prime Video will launch over the next week on its broadband-based Xfinity X1 platform. Prime Video joins Netflix and YouTube as major third-party over-the-top video services afforded direct access to Comcast subscribers.
The move underscores Comcast’s ongoing tug-of-war between branching out into branded OTT video and staying true to its pay-TV legacy.
“Prime Video is a fantastic extension of the programming choices available to our customers,” Matt Strauss, EVP, Xfinity Services, Comcast Cable, said in a statement.“By integrating hundreds of thousands of live and on demand choices from the best networks, studios and streaming services, our customers can instantly search, control and watch all of their entertainment in one place with their voice.”
X1 subs will be able to search Prime Video original programming, including Homecoming with Julia Roberts, Tom Clancy’s Jack Ryan, The Marvelous Mrs. Maisel, The Romanoffs, Goliath, Bosch, The Man in the High Castle, The Grand Tour and a growing library of Prime Video programming in 4K Ultra HD and HDR.
Comcast users can launch the Prime Video app by saying “Amazon Prime Video” into the voice remote or by navigating to the X1 apps menu.They can also search an entire genre of programming, such as saying, “Watch The Americans,” ”Show me Sneaky Pete,” or “Find comedies” into the voice remote.
“The launch arrives just in time for Season 2 of Emmy-winning “The Marvelous Mrs. Maisel,” Season 3 of “The Grand Tour” and holiday classics like It’s A Wonderful Life, which is now available exclusively on Prime Video,” said Greg Hart, VP of Amazon Prime Video.
In addition to the thousands of titles included with a Prime Video subscription, subscribers can access titles for rental or purchase, or choose from more than 150 Prime Video Channels to add to their video service, including Showtime and Starz.