Comcast Adding Amazon Prime Video

Comcast Cable and Amazon Aug. 2 announced an agreement to launch Prime Video on Comcast’s Xfinity X1 cloud-based set-top. It marks the first time Prime Video content would be integrated on a pay-TV operator’s platform in the U.S.  The Prime Video app is expected to launch on X1 later this year.

Comcast incorporated Netflix, Pandora and YouTube into the X1 ecosystem last year.

Xfinity TV subscribers – which represent more than 60% of Comcast’s residential foot print – will have access to Prime Originals like “Tom Clancy’s Jack Ryan,” “The Marvelous Mrs. Maisel,” and “Goliath,” as well as live events and TV, titles available to rent or buy, or to watch with a Prime Video Channels subscription.

Customers can search Prime Video content using Comcast’s X1 voice remote, as well as enjoy shows and movies available in 4K Ultra HD and HDR.

“Amazon Prime Video’s growing list of originals, movies, shows, documentaries, and kids’ programming will be an excellent complement to the overall X1 viewing experience,” Dana Strong, president of consumer services at Comcast, said in a statement.

“The addition of the Prime Video app to X1 will make navigating between Prime Video and live TV easier than ever,” said Greg Hart, VP of Amazon Prime Video.


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