Comcast, Activision Team for ‘Call of Duty’ Multiplayer Early-Play Promotion
June 14, 2018
Comcast and Activision are partnering to provide gamers with a chance to play the Call of Duty: Black Ops 4 multiplayer before its official release Oct. 12.
Xfinity and Activision made the announcement at the annual Electronic Entertainment Expo (E3) in Los Angeles.
Starting June 14 and continuing through the end of August, people online can enter a sweepstakes for a chance to play Call of Duty: Black Ops 4 multiplayer at select Xfinity stores in Washington D.C., Boston, Philadelphia, Houston, Seattle, Chicago, Indianapolis and Atlanta.
“This year, Xfinity has elevated the consumer experience by offering Call of Duty fans a chance to play Black Ops 4 through the Xfinity store sweepstakes before its official release on Oct. 12,” said Tyler Michaud, VP, product management at Activision, in a statement. “Gamers will get a sneak peek at the engaging gameplay and depth of content that makes Black Ops 4 a blast to play together with your friends, and we thank Xfinity for the continued support in celebrating gamers throughout the U.S.”
In each location, Xfinity plans special events. For instance, professional basketball player Gordon Hayward (Boston Celtics) will join players at the new Cambridge Xfinity store event in Boston, where he will play Call of Duty: Black Ops 4 alongside the city’s sweepstakes winners. Hayward will also partner with Xfinity on other gaming and esports initiatives throughout the year.
“Fast internet is a must-have for every gamer and as a longtime Xfinity customer, I can vouch for the speed and seamless gameplay it delivers,” said Hayward in a statement. “I’m excited to team up with Xfinity to bring early access of Call of Duty: Black Ops 4 to fans and I can’t wait to join my fellow gamers in Boston.”
Call of Duty: Black Ops 4 is part of a top-selling series that’s had more than 200 million players and more than 15 billion hours played, according to the companies.
“Multiplayer features gritty, grounded combat, along with new levels of customization and tactical gameplay, and a variety of new weaponry, maps and modes,” according to a press release. “’While Zombies’ mode debuts an entirely new and unprecedented experience that’s the biggest Day One offering in franchise history — with three fully-featured Zombies experiences at launch. Black Ops 4 also delivers Blackout – the new battle royale-style experience that combines Black Ops’ signature fast, fluid, guns-up combat, with fierce new levels of survival competition across iconic Black Ops settings re-imagined at a colossal scale in an experience that only Black Ops could deliver.”
“We’re excited to partner with Activision and Call of Duty in an even bigger way for fans this year,” said Todd Arata, SVP of brand marketing at Comcast, in a statement. “Xfinity is proud to offer our Internet customers this special opportunity to get in early and play what is no doubt one of the world’s most anticipated video games of the year, plus it reinforces our Internet speed and capabilities that maximize the gaming experience.”
For official rules and regulations, as well as a complete list of locations, visit xfinity.com/CallofDuty. Dates for the promotion vary by location.
This marks the second consecutive year Xfinity has partnered with Activision to provide its Internet customers with early access to one of the world’s best-selling video game franchises.