January 24, 2022
Netflix’s “Cobra Kai” remained No. 1 on Parrot Analytics’ digital originals U.S. rankings the week ended Jan. 21. The “Karate Kid” sequel series had 64.7 times the demand of the average series after another 21.8% drop in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity. “Cobra Kai” was No. 2 on the list of overall TV shows.
Netflix’s fantasy series “The Witcher” held onto the No. 2 spot on the digital originals chart with 48.9 times the demand of an average series during the week after an 8% drop in demand expressions. “The Witcher” was No. 5 on the list of overall TV shows.
The Disney+ “Star Wars” series “The Mandalorian” and its spin-off “The Book of Boba Fett” continued to hold the next two spots on the digital originals chart.
“Boba Fett” remained at No. 3, with its fourth of seven episodes bowing during the week. It had 41.6 times the demand of an average series following a 6.5% rise in demand expressions. “The Book of Boba Fett” was No. 9 on the list of overall TV shows.
“Mandalorian” held tight at No. 4 on the digital originals chart with a 1.5% rise in demand expressions to give it 38.2 times the demand of an average series. The latest episode of “Boba Fett” teased an upcoming appearance from the main character of “The Mandalorian.”
Netflix’s perennially popular “Stranger Things” stayed No. 5 with a 0.9% rise in demand expressions to take 34 times average demand.
HBO Max’s “Peacemaker” made a huge jump into the top 10, climbing to No. 7 after hitting No. 52 a week earlier. The spinoff of “The Suicide Squad” focused on John Cena’s Peacemaker character debuted three episodes Jan. 13, and its fourth episode arrived Jan. 20.
A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.
The No. 1 overall TV series in terms of online demand was “SpongeBob SquarePants,” with 67.9 times average demand.
Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.