January 25, 2021
Netflix’s “Cobra Kai” remained No. 1 on Parrot Analytics’ digital originals chart for a third consecutive week the week ended Jan. 23. However, the show dropped to No. 3 on Parrot’s ranking of all TV shows after a 29.8% decline in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity. That also dropped it to having 84 times the demand of an average TV series for the week.
The Disney+ live-action “Star Wars” series “The Mandalorian” remained No. 2 on the digital originals chart and slipped to No. 5 on the overall TV chart, with demand expressions down 9.8% and the show having 67.4 times average demand.
Netflix’s perennially popular “Stranger Things” remained at No. 3, with 53.2 times average demand and expressions up 1.2%. It was No. 8 on the overall TV show list.
“WandaVision,” the first Disney+ series set in the Marvel Cinematic Universe, made its first appearance in the digital originals top 10, climbing six spots to No. 6. The show premiered two episodes Jan. 15 and its third episode Jan. 22. It saw expressions climb 20.3% to give it 33.3 times the demand of the average show. While pre-premiere fan interest in “WandaVision” had been tracking higher than that for “The Mandalorian,” according to Parrot, response to the actual episodes, while mostly positive, was not as well received, likely owing to the niche structure of the early episodes as a parody of classic sitcoms from the 1950s, ’60s and ’70s, a format that might not jibe with younger viewers. Interest should tick up as questions regarding the show’s central mystery are answered.
A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.
The No. 1 overall TV series was “Attack on Titan,” with 105.3 times average demand.
Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.