‘Cobra Kai’ Tops Parrot’s Digital Originals Chart for Fourth Week; ‘Ozark’ Rises to No. 5

Netflix’s “Cobra Kai” remained No. 1 for a fourth week on Parrot Analytics’ digital originals U.S. rankings the week ended Jan. 28. The “Karate Kid” sequel series had 53.7 times the demand of the average series after another 17.1% drop in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity. “Cobra Kai” was No. 4 on the list of overall TV shows.

Netflix’s fantasy series “The Witcher” held onto the No. 2 spot on the digital originals chart with 43.4 times the demand of an average series during the week after an 11.4% drop in demand expressions. “The Witcher” was No. 7 on the list of overall TV shows.

The Disney+ “Star Wars” series “The Mandalorian” and its spin-off “The Book of Boba Fett” continued to hold the next two spots on the digital originals chart.

“Boba Fett” remained at No. 3, with its fifth of seven episodes bowing during the week. It had 42.7 times the demand of an average series following a 2.5% rise in demand expressions. “The Book of Boba Fett” was No. 9 on the list of overall TV shows.

“Mandalorian” held tight at No. 4 on the digital originals chart with an 8% rise in demand expressions to give it 41.3 times the demand of an average series. The latest episode of “Boba Fett” focused on a new adventure from the main character of “The Mandalorian,” which was No. 10 on the list of overall TV shows.

Netflix’s “Ozark” rose 11 spots to return to the top 10 originals chart at No. 5. Seven episodes from the fourth season became available Jan. 21, giving the family crime drama a 65.7% jump in demand expressions to push it to 35 times average demand.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The No. 1 overall TV series in terms of online demand was “SpongeBob SquarePants,” with 63.1 times average demand.

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Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.


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