‘Cobra Kai’ Takes Over Parrot’s Digital Originals Chart

“Cobra Kai,” the “Karate Kid” spinoff that was formerly a YouTube Premium original series before moving to Netflix, climbed to the No. 1 spot on Parrot Analytics’ digital originals rankings the week ended Sept. 12. With the third season still due next year, the first two seasons became available on Netflix Aug. 28 and it quickly climbed back into the originals top 10. It was No. 2 a week earlier and No. 9 the week before that. For it to complete the journey to No. 1, expressions were up 12.8%, pushing demand to 64.7 times the average series.

Netflix’s “The Umbrella Academy” slipped to No. 2 after five weeks in the top spot. The series had a 16% drop in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity. The series had 59.3 times the demand of the average series.

Perennial Netflix hit “Stranger Things” moved up a spot to No. 3, expressions growing 3.8% to give the show 55.7 times average demand.

The Disney+ live-action “Star Wars” series “The Mandalorian” rose to No. 4. It had 51.4 times the demand of the average show, with expressions up 8.7%.

Amazon Prime Video’s “The Boys” moved up three spots to No. 5. The second season of the show began Sept. 4. Demand expressions were up 58% to give the show 49.5 times average demand.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The No. 1 overall TV series was “SpongeBob SquarePants,” with 100.2 times average demand. “Cobra Kai” was No. 3 on the overall TV list.

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Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

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