January 11, 2021
Netflix’s “Cobra Kai” jumped to No. 1 on Parrot Analytics’ digital originals rankings for the week ended Jan. 9, and also took over the top spot on Parrot’s list of all TV shows, unseating “The Mandalorian,” which had held both spots for more than two months.
The jump comes as more people got a chance to watch the third season of the “Karate Kid” spinoff the week following its Jan 1 debut. “Cobra Kai” saw a 115% rise in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity, pushing it to 139.4 times the demand of an average TV series for the week. That’s the second-most dominant any show has been compared with other digital originals since Parrot in May 2020 switched to reporting a show’s comparison against average demand. The highest was “The Mandalorian” two weeks earlier after its second-season finale.
“Cobra Kai” previous hit the No. 1 spot for two weeks this past September, after the first two seasons moved from YouTube Premium to Netflix.
The Disney+ live-action “Star Wars” series “The Mandalorian” slipped to No. 2 on both charts, with demand expressions down 17.6% as the excitement over the recent season begins to fade. It still had 98.3 times average demand.
Netflix’s perennially popular “Stranger Things” remained at No. 3, with 50.7 times average demand and expressions up 5.4%. It was No. 8 on the overall TV show list.
“The Mandalorian” continues to give a boost to other “Star Wars” properties, most notably the animated “Star Wars: The Clone Wars,” which remained No. 4 on the digital originals chart with 42.3 times average demand, while expressions were down 11.2%.
The biggest jump into the top 10 for the week was Netflix’s “Chilling Adventures of Sabrina,” which rose to No. 7 from No. 20 the previous week. Its fourth and final batch of eight episodes debuted Dec. 31, giving the supernatural series a 71.3% bump in demand expressions to push it to 34.9 times average demand.
A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.
After “Cobra Kai” and “Mandalorian,” the No. 3 overall TV series was “SpongeBob SquarePants,” with 89.4 times average demand.
Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.