January 18, 2021
Netflix’s “Cobra Kai” remained No. 1 on both Parrot Analytics’ digital originals rankings and the data firm’s list of all TV shows for a second consecutive week the week ended Jan. 16.
With more viewers having had a chance to binge the third season since its Jan. 1 debut, “Cobra Kai” saw a 15% drop in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity, giving it 118.7 times the demand of an average TV series for the week.
The Disney+ live-action “Star Wars” series “The Mandalorian” remained No. 2 on the digital originals chart and slipped to No. 4 on the overall TV chart, with demand expressions down 24.7% and the show having 74.1 times average demand.
Netflix’s perennially popular “Stranger Things” remained at No. 3, with 52.2 times average demand and expressions up 2.8%. It was No. 8 on the overall TV show list.
A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.
After “Cobra Kai,” the No. 2 overall TV series was “Attack on Titan,” with 93.2 times average demand.
Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.