February 19, 2020
WarnerMedia Entertainment’s CNN news division began 2020 with the highest audience numbers in its history for both total audience and mobile audience, outpacing all competitors for nearly four years for U.S. unique visitors, nearly five years for video and nine months for global unique visitors.
Citing ComScore monthly data, CNN’s digital audience in the U.S. in January was a record 148 million unique visitors and a record 128 million mobile unique visitors. CNN held the position as the #1 global digital news brand in December 2019.
Adobe Analytics data revealed record CNN global traffic in January as well, and underscored the brand’s strength in the U.S., ranking again as the #1 digital news outlet in January in the key categories of multi-platform unique visitors, mobile unique visitors, multi-platform video starts (Dec. 2019), millennial unique visitors and political unique visitors.
CNN saw a larger global audience than any other news platform in the world in December 2019, with 165 million unique multi-platform visitors, 20 million more than second place BBC and 37 million more than third place The Daily Mail. Other top sites included: Yahoo News – 123 million unique visitors; The New York Times – 118 million unique visitors; FoxNews.com – 104 million unique visitors.
Others included NBCNews.com – 93.3 million unique visitors; WashingtonPost.com – 92.6 million unique visitors; DailyMail.co.uk – 89 million unique visitors.
CNN’s mobile audience continued to top 100 million unique visitors in January with an all-time record of 128 million mobile unique visitors – 33 million more mobile unique visitors than both second-place Fox News and third-place The New York Times. Others included Dailymail.co.uk – 84 million unique visitors; NBCNews.com – 83 million unique visitors; WashingtonPost.com – 79 million unique visitors.
CNN again ranked as #1 in digital video with 522 million multi-platform video starts, generating 210 million more video starts than its nearest competitor Fox News in December 2019. Others included Yahoo News – 290 million video starts; ABCNews.com Sites – 153 million video starts; MSN News – 123 million video starts; MSNBC TV – 116 million video starts.
CNN saw a larger audience of millennial multi-platform unique visitors (between the ages of 18-34) than any other competitor in January with 42 million. Others included The New York Times – 30 million millennial unique visitors; Dailymail.co.uk – 28 million millennial unique visitors; WashingtonPost.com – 27 million millennial unique visitors; NBCNews.com – 24 million millennial unique visitors, and FoxNews.com – 23 million millennial unique visitors.
CNN continued to reign on top of all political news sources at the start of Election Year 2020, as the #1 ranked political news destination in January with 58 million multi-platform unique visitors, 50 million mobile unique visitors and 74 million multi-platform video starts (December 2019) .
January was the second biggest month ever for CNN politics mobile audience behind December 2019. CNN has remained the #1 online political news outlet since March 2015 when the first person declared their candidacy for president in the 2016 race.
Other top political platforms include TheHill.com –34 million unique visitors; Politico.com – 31 million unique visitors; Fox News Politics– 24 million unique visitors; MSNBC TV – 15.4 million unique visitors and NBCNews.com Politics – 14.7 million unique visitors.