CNN, Fox News Continue Monthly Digital Viewership Battle

With President Trump regularly politicizing news coverage on CNN and Fox News (and other media outlets), both media companies have gone on the offense touting monthly digital viewership and market penetration.

CNN June 16 proclaimed it had “172 million U.S. Unique Visitors in May,” or 64% of the domestic Internet population, according to Comscore.

Fox News Digital said it finished May tracking double-digit increases versus the prior year across several performance indicators, including multiplatform views (up 17% from May 2019) and multiplatform unique visitors (up 12% increase).

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It claimed a sixth consecutive month with more than 100 million multiplatform unique visitors, adding that its Fox News Mobile App finished ahead of the CNN Mobile App for the 18th month in a row in unique visitors (8.5 million vs. CNN’s 7 million), and its third month scoring over 8 million unique visitors.

CNN countered that CNN.com had 151 Million mobile unique visitors in May compared with 94 million for FoxNews.com. The WarnerMedia property had 668 Million multiplatform video starts in April compared with 379 million for Fox.

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Among millennials (between the ages of 18-34), CNN touted 46 million unique multiplatform visitors compared with 21 million for Fox. For political coverage, CNN reported 74 million multiplatform unique visitors in May compared with 29.7 million unique visitors for Fox News Politics.

Meanwhile, Fox said its online coronavirus landing page was the top category page on the site in terms of page views and visitors spent five times longer on Fox News Digital’s coronavirus landing page than CNN’s live blog, according to data from SimilarWeb.

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