Cinemark Stresses Virus Protocols Ahead of Theater Re-Openings

With Cinemark set to re-open five theatrical locations June 19 in the Dallas/Fort Worth area, the national chain is going to great lengths to convey to uncertain moviegoers its screens are safe during the coronavirus pandemic.

Cinemark, like AMC Theatres and Regal Cinema, has been shuttered since the outbreak of COVID-19. All three chains are re-opening the majority of domestic screens in July. Consumer response to movie theaters is seen by many as a harbinger to mass spectator events such as sports, conventions and music concerts returning to normal.

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“While Cinemark already takes significant precautions to ensure the health and safety of our employees, guests and communities, we have developed The Cinemark Standard for an extra level of cleaning and sanitizing that guests will notice from the moment they walk back through our doors,” CEO Mark Zoradi said in a video statement. “Our teams are trained, prepared and eager to once again entertain movie lovers in an environment that cannot be replicated in-home.”

Indeed, Cinemark said its theaters are “thoroughly sanitized at least every 30 minutes.” It claims to have added an “extra level of cleaning & sanitizing” that meets or exceeds CDC and WHO guidelines. This includes using products identified by the EPA to be effective in eliminating COVID-19 throughout the theater.

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Any seat that is occupied will be sanitized again before the next showtime, as well as adjacent seats, handrails and children’s booster seats. For extra assurance, seat wipe dispensers are available for any guest who wishes to re-clean their seat.

Cinemark is adding a morning “purge cycle” that increases the total volume of fresh, outside air flowing into its theatres. Additionally, the chain is utilizing supply fans constantly while occupied, enabling more fresh air from outdoors to moviegoers inside.

The chain is also using vacuums equipped with HEPA (High Efficiency Particulate Air) filters identified to be effective in trapping at least 99.97 percent of microscopic particles, including the coronavirus.

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