June 30, 2020
Cinemark June 30 announced it would delay the phased reopening of its U.S. theatres to July 24 as a result of recent shifts in new studio content — and spikes in coronavirus infections. The Dallas-based chain will open screening select studio classics and elevated cleaning and safety standards.
Cinemark, with 555 theatres and 6,145 screens in 41 states domestically and 15 countries throughout South and Central America, plans to begin screening new-release movies on July 31 with Solstice Studios’ Unhinged, starring Russell Crowe, and Sony Pictures’ The Broken Hearts Gallery with Selena Gomez on Aug. 7, followed by Warner Bros.’ Tenet on Aug. 12, Disney’s Mulan on Aug. 21, Orion Pictures’ Bill & Ted Face the Music on Aug. 28, and Paramount Pictures’ A Quiet Place Part II on Sept. 4.
Cinemark CEO Mark Zoradi said Cinemark’s initial five-theater test-and-learn phase in the Dallas area went well, suggesting similar results nationwide.
“Our multi-phased reopening plan was thoughtfully designed with multiple contingencies in place that enable us to efficiently adapt to today’s ever-changing environment,” Zoradi said. “We continue to pay close attention to status of the virus, local mandates and availability of new content while prioritizing the health and safety of our guests, employees and communities.”
Indeed, all Cinemark theaters will boast “The Cinemark Standard” upon reopening with greatly enhanced cleanliness, sanitizing and safety measures. Each theater will also have a designated “Chief Clean and Safety Monitor” on duty to ensure standards of safety, physical distancing, cleanliness and sanitization.