December 1, 2021
Hype for the pending Dec. 17 theatrical debut of Sony Pictures’ latest installment in the webslinger franchise, Spider-Man: No Way Home, continues to build, with Cinemark Dec. 1 disclosing that advance ticket sales are the second-highest in the exhibitor’s history.
The movie, directed by Jon Watts, is the third starring Tom Holland as Peter Parker/Spider-Man, and also starring Zendaya. The previous installment: Spider-Man: Far From Home, became highest-grossing franchise release with $1.13 billion in global ticket sales.
Plano, Texas-based Cinemark, which operates 5,900 screens in the U.S. and South America, said advance sales are approaching that of 2019 record holder Disney/Marvel Studios’ Avengers: Endgame.
“This surge of ticket sales proves the power of an exclusive theatrical release for a compelling film, especially as people are eager to get out of their homes and share in a communal experience,” Justin McDaniel, SVP of Global Content at Cinemark, said in a statement.
The sentiments are shared by rival AMC Theatres. The nation’s largest exhibitor experienced its second-busiest ticket sales day (Nov. 29) for a single movie title in the company’s history. It also was the single busiest ticket sales day since AMC re-opened many of its screens during the summer of 2020, from their initial coronavirus closings in March 2020.
AMC’s ticket sales for No Way Home came within 1.5% of record holder Avengers: Endgame.
A key sales driver for AMC was a collaboration with Sony Pictures offering the first ever NFT (non-fungible token) promotion by a major theatrical exhibitor. A limited quantity of up to 86,000 NFTs (which can be traded like shares of stock) were made available to AMC Stubs Premiere, A-List and Investor Connect members, with one NFT being given per qualifying member. To qualify, members had to be among the first 86,000 to purchase their opening day tickets (or in the case of AMC Stubs A-List members who were the first to reserve their seats), at any and all U.S. AMC Theatres locations.