September 10, 2018
Data analytics firm Cinelytic announced a $2.25 million investment by Thailand’s T&B Media Global.
“The deal will enable Cinelytic to further advance its leading role in AI driven decision support for the entertainment industry,” according to a company press release.
Cinelytic combines artificial intelligence and cloud-based technologies to enable entertainment industry professionals to make faster, and better-informed, decisions throughout the content value chain by providing comprehensive data, predictive analytics and project management tools in an integrated online platform, according to the release.
“We are witnessing a seismic shift in the entertainment industry: while rapid technological advances have disrupted the traditional entertainment industry, they have also created huge opportunities,” said Tobias Queisser, co-founder and CEO of Cinelytic, in a statement. “By using the latest in machine learning, and cloud-based technology, we are able to provide the entertainment industry with game-changing insights in real-time. This investment enables us to expand Cinelytic’s platform for Film, TV and explore further cross verticals. We are delighted to have partnered with T&B Media Global who share and support our vision.”
“Companies in industries across the world have to begin with a data driven approach,” said Dr. Jwanwat Ahriyavraromp, CEO of T&B Media Global, in a statement. “Understanding the pros and cons of all scenarios should be foundational to any enterprise, and the same applies to entertainment. Cinelytic aggregates massive amounts of entertainment-based data and uses AI to provide invaluable analysis of potential returns for storytellers. It is a tool that will revolutionize how stories get told and launched into the market. We are very pleased to help be a part of this future-forward solution.”