Cinedigm’s Viewster Inks Deal With Foxxum

Cinedigm’s ad-supported video-on-demand (AVOD) service, Viewster, Feb. 10 announced a partnership with Foxxum — a marketer for Internet-connected televisions, to expand Viewster’s device support to include TCL, Sharp, Hisense and Vestel televisions.

The Viewster app was developed using Cinedigm’s proprietary software application development platform.

The agreement aims to establish Cinedigm as an emerging player in the international over-the-top video marketplace, making the company’s roster of content accessible to viewers on televisions from most major manufacturers.

In addition to the Foxxum-supported Smart TV devices, Cinedigm’s digital networks now have distribution across TV manufacturers, including Samsung, Vizio, Philips, and LG, among others.

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This move not only increases Cinedigm’s global footprint, but also allows the company to utilize Foxxum’s expertise in the areas of content and channel development, operations and marketing by providing access to the platform’s global ecosystem of connected Smart TV devices, according to Tony Huidor, SVP of product and technology.

The Viewster app is powered by software that enables content distributors and content owners to create compelling ad-supported and subscription-based video streaming services.

The software — dubbed “Matchpoint Blueprint” — will play a crucial role in the international rollout and market expansion of the Viewster app.

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“Foxxum is an international Smart TV marketplace, providing dynamic and innovative services to a wide array of connected devices across the industry,” Huidor said. “This partnership is a vital piece of Cinedigm’s continued mission to redefine the traditional television experience — expanding Cinedigm’s global footprint even further while also allowing us to introduce the tremendous capabilities of our Matchpoint Blueprint service to additional markets through Foxxum’s extensive reach on Smart TVs.”

“It is great to keep growing with partners like Cinedigm who add value to the Foxxum App store through Viewster and offer our viewers a huge variety of films and series all over the world. Such kind of cooperation strengthens our App Portfolio and boosts user engagement on our Smart TV platforms,” added Ronny Lutzi, CEO at Foxxum.

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