May 19, 2020
Cinedigm May 19 announced the launch of The Bob Ross Channel on STIRR, an ad-supported, live and on-demand streaming service owned by Sinclair Broadcast Group. The channel can be accessed on iOS and Android devices, as well as Amazon Fire TV, Apple TV and online at www.STIRR.com.
Ross, who died in 1995, was an art instructor and television host. His show “The Joy of Painting” aired on PBS from 1983 to 1994 in the United States, Canada, Latin America and Europe.
“The Joy of Painting” has more than 5.5 million social media followers, as well as 5.6 million unique views on Twitch, nearly one million hours consumed on Hulu, and an hour-long YouTube special that attracted over 2.5 million viewers.
The Ross Channel will showcase the series’ 380 episodes. As part of Cinedigm’s agreement with Bob Ross Inc., the distributor will produce and distribute PSAs for public television on the channel, as well as spots highlighting Ross painting products and certified instructors.
“Through our partnership with the Bob Ross company, we aim to leverage our broad reach and expertise within the OTT space to extend the legacy created by Bob Ross,” Erick Opeka, president of digital networks at Cinedigm, said in a statement.