April 14, 2021
Cinedigm April 14 announced record milestones for its subscription and ad-supported channel businesses. In March 2021, Cinedigm’s total streaming viewer footprint reached about 23.8 million monthly active ad-supported viewers across Cinedigm’s digital networks distributed via linear Free Ad-supported TV (FAST) and ad-supported VOD, up more than 208% year-over-year.
Additionally, the company reported that total subscribers to the streaming services surpassed 640,000, up 574% year-over-year. Approximately 423 million minutes were streamed in March 2021, a new company record, and up 305% year-over-year. Advertising requests increased 431% year-over-year. About 96% of all streaming occurred in connected TV (“CTV”) environments.
Erick Opeka, chief strategy officer and president of digital networks, said the company’s streaming video success is not going unnoticed among marketers.
“Major brands and media companies approaching us regularly to assist them in developing streaming strategies that most effectively monetize their properties and attract new audiences,” Opeka said. “We have added four new OTT channels, more than 15,000 movies and TV episodes and a leading streaming technology company with a strong base in the fast-growing South Asian market in just the last 5 months.”