Cinedigm to Promote Sports-Themed Whistle TV

Cinedigm is continuing to assist third-party over-the-top video platforms gain distribution. The streaming video/home entertainment distributor announced a partnership with Team Whistle, a media and entertainment company that includes Whistle, Tiny Horse, New Form and Vertical Networks, to accelerate the distribution of its Whistle TV streaming service.

Whistle TV is an OTT linear and VOD sports and entertainment network featuring original shows and library content from studios, networks and leagues across the industry.

Whistle TV claims to fill a void in the market by combining brand safe sports, entertainment and lifestyle content.

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Cinedigm will work with Team Whistle to significantly expand Whistle TV’s nationwide distribution on linear, AVOD and SVOD platforms on connected TVs, digital set-top boxes, media-streaming devices, and web-based and online OTT services. Further extending the partnership, Cinedigm will also distribute select Whistle TV films and series in North America across the broader OTT landscape.

Whistle TV is currently live on Samsung TV Plus, Vizio SmartCast and Sinclair Broadcast Group’s STIRR.

With the recent acquisitions of New Form and Vertical Networks in 2019, and most recently Tiny Horse in 2020, Team Whistle bolstered its portfolio of IP and studio, interactive, advertising and marketing services capabilities.

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“As we continue to drive innovation and growth of the streaming sector amidst a once-in-a-generation period of change, we are constantly looking for partners that represent where the business is headed,” Erick Opeka, president of Cinedigm Digital Networks, said in a statement. “Team Whistle’s premium content, massive scale and unmatched marketing make them a fantastic partner as we reinvent television together.”

Whistle’s premium original programming includes “No Days Off,” “My Hustle,” “Dunk League” and “Bad Jokes”. The platform also streams niche NCAA sports as well as arm wrestling and kickboxing.

Feature-length movies and documentaries include inspirational sports movies and TV series from studios, festivals and distribution companies such as The Modern Game, Wrestling with Life and Destination Team USA.

“Whistle TV is a first of its kind OTT network,” said Michael Cohen, president of Team Whistle. “Our goal is to deliver the content our audience craves where, when and how they want it. Cinedigm understands this, has extraordinary distribution relationships, and is the perfect partner to help us achieve our goals.”

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